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Job Title:  Regional Marketing Manager

Location: 

Chennai, IN Sydney, AU Bangalore, IN

Reference No: 3221

Office Type: Flexible 

Elevate Your Career with Zalaris

Zalaris is a rapidly expanding global leader in Tech HR and payroll solutions.

We’re big enough for you to grow and be a part of an international environment but small enough for you to be visible and truly make a difference.

We foster open communication and short decision-making paths that encourage creative and innovative thinking.

Zalaris’ culture is rooted in values inspired by Nordic working ethos: everyone matters, aiming high and team spirit. We’re committed to building a diverse, inclusive, and authentic workplace where everyone brings their own uniqueness. Zalaris’ employees come from different backgrounds, cultures, and walks of life, and we are proud of it.

Role Summary

We develop and build Zalaris’ corporate brand to differentiate and build trust towards key stakeholders - customers, employees, investors, partners.Generate leads and demand for Zalaris’ key products and solutions. We craft and share content (digital-led) that builds internal pride and positively influences external stakeholders, all in an effort to build and promote the brand of Zalaris​

Your Responsibilities

  • Drive and manage paid campaigns across different digital channels and prepare a report on paid campaign

  • Identify & develop opportunities to generate and nurture leads based on digital channels and resource​

  • Own HubSpot as one of the key tools to nurture leads and qualify them for sales, and hence ensure content is optimal for specific target audience segments​

  • Drive understanding of audience lifecycle stages and how we can drive engagement.

What we offer

  • International working environment. 
  • Friendly and supporting colleagues. 
  • Modern and cozy office premises.
  • Health Insurance
  • Team building events.
  • Coffee, team and other supplies in the office.
  • Gaming equipment for relaxation. 
  • Opportunity to flex work hours/remote work possibilities according to the company policy

Your Role


You do not just want to execute marketing, you want to actively shape it with strategic thinking, creativity and measurable impact in the UK, Ireland & Nordics market? Then Zalaris is the right place for you.
As Marketing Manager for the UK, Ireland & Nordics region, you will work closely with our international marketing team and be in regular exchange with Sales, Product Management and other subject-matter experts. Together, you will position Zalaris as a strong partner for HR transformations. You ensure that our messages reach the right audiences at the right time, driven by creative ideas, data-based decisions and a strong focus on results.

 

Your Responsibilities

  • You take ownership of developing and executing the marketing strategy for the UK, Ireland & Nordics region, aligned with market requirements, target audiences and company objectives

  • You plan, manage and optimise integrated B2B campaigns for decision-makers in HR, Payroll and IT across webinars, trade media, events, LinkedIn, email marketing and other relevant channels

  • You lead local marketing initiatives, contribute creative ideas and ensure consistent, impactful brand communication across the entire customer journey

  • You work closely with Sales and international marketing colleagues, align content and activities with market needs and develop data-driven strategies for lead generation and brand positioning

  • You monitor budgets, KPIs and timelines, drive continuous optimisation and further develop processes and tools, including in agile environments

 

Your Profile

  • You have at least three years of professional experience in strategic B2B marketing, ideally in an HR, SaaS or IT environment, with initial leadership experience or project ownership being a plus

  • You bring strong experience in designing and executing integrated marketing initiatives, ranging from thought leadership and events to performance campaigns

  • You are familiar with common marketing and analytics tools for CRM, automation, content management and performance tracking, and use them effectively to manage your activities

  • You have a strong business mindset, excellent communication skills, a structured way of working and contribute both creative ideas and clear priorities to the team

  • You are fluent in English (C2) and feel comfortable working in an international, decentralised environment, including collaboration across the UK, Ireland & Nordics

Apply now »